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Author/activist — 2 x Top Writer. Politics, social justice, equality, writing, social media, marketing & more. Get my newsletter https://www.milesetherton.com/

Why are you making it so hard for yourself?

To Schedule Or Not To Schedule — That Is The Social Media Question. Why are you making it so hard for yourself?
To Schedule Or Not To Schedule — That Is The Social Media Question. Why are you making it so hard for yourself?
Photo by Bjoern Taubitz on Unsplash

Which of these statements do you agree with?

A) Social media is important to my writing career and I wish I was better at it

B) Social media is a complete waste of time, I don’t why people bother with it

If you’re in Camp B, you can stop reading now (I’d rather you didn’t though) — although I hope I can persuade you to read on. But if you’re siding with Camp A, social media doesn’t have to be difficult. And I’m not talking about taking shortcuts at the expense of the quality of your content.

So what do…


Does this bring you success on Medium?

Will Promoting Your Articles On Social Media Increase Views And Reads? Does this bring you success on Medium?
Will Promoting Your Articles On Social Media Increase Views And Reads? Does this bring you success on Medium?
Photo by Jakob Owens on Unsplash

Why are you here?

Let me rephrase that, why do you write — on Medium, or anywhere else? The bulk of this article is about this platform, but many of the broader suggestions can apply elsewhere.

Maybe your response is:

I just love to write

I’m a creative person and this is how I express it

Writing is my career, and I want to make money from it

It’s a bit of escapism

There will be plenty of motivations and all of them have their place. …


Party-time in the playground of billionaires and multinationals

The Race To Space Or The Race To Pay Less Tax? Party-time in the playground of billionaires and multinationals
The Race To Space Or The Race To Pay Less Tax? Party-time in the playground of billionaires and multinationals
Photo by NASA on Unsplash

What a ten days it’s been in the billionaires’ playground. Sir Richard Branson became the first “space tourist” by reaching the edge of space on 11 July, followed by Amazon founder Jeff Bezos’ trip on 20 July. Elon Musk isn’t far behind having bought his own ticket to play at being an astronaut on Branson’s Virgin Atlantic rocket plane.

I’m not prone to envy — but in this case, I’ll make an exception. Who wouldn’t want to view our planet from the edge of space? …


Writer. Activist. Follower of a rubbish football team. Eternal optimist.

Catacombes de Paris (Image: Miles Etherton)
Catacombes de Paris (Image: Miles Etherton)
Catacombes de Paris (Image: Miles Etherton)

My Bio

It is a curious feeling that when I sit down to write I have a sense of what I want to say on many topics. Yet talking about me gives me a bit of a block.

Not “Writer’s Block” I’m relieved to say, but still that odd feeling of who’s going to be interested in reading about me?

Don’t worry, I’m not looking for sympathy, so the violins can go away, but if there is one thing writing has taught me, it is you never know how you’re going to…


Why some marketing approaches will fail.

Add The Required Ingredients Why some marketing approaches will fail
Add The Required Ingredients Why some marketing approaches will fail
Photo by Toa Heftiba on Unsplash

I’ve tried and continue to experiment with different marketing approaches. There are lots out there, so I don’t think I’m close to exhausting them yet. There are also plenty of views from other authors and marketers about what works and what doesn’t.

In the spotlight here are the following tactics, all of which I have tried at some point:

  • eBook Price Drops
  • Social Media Ads
  • Social Media Posts
  • Blogging
  • Goodreads

How many of these have you turned your hand to?

What this article suggests is they don’t work — but with one important caveat…


Who wins — creativity or order?

Is Writing A Battle? Who wins — creativity or order?
Is Writing A Battle? Who wins — creativity or order?
Photo by Alice Dietrich on Unsplash

Is the idea of a writing process anathema to the “creative mind” or an essential element? I’ve come to three writing conclusions.

  1. Write first, edit later — just get your words done and worry about making them perfect when you’ve finished.
  2. A writing process is more important than I imagined and rather than stifling creativity, gives it focus and direction.
  3. Don’t compare yourself to others — whether their approach, how many books they’ve written, the number of reviews, or how organised they appear. Such comparisons are the path to mental ruin.

I have a…


Stop! Don’t ignore the signs.

Is Writing Ever More Important Than Self-Care? Stop! Don’t ignore the signs
Is Writing Ever More Important Than Self-Care? Stop! Don’t ignore the signs
Photo by Max van den Oetelaar on Unsplash

I’ve been there. I imagine you have too. You have every good intention to sit down and fulfil your writing quota for the day — it is your daily routine after all.

Except the thought of it is overwhelming, and there’s no chance of anything creative happening today.

This article tackles the very important issue of self-care, the need to step back, accept what you are going through and how to get back on track.

If I find myself in this space a complete removal from the work, going outside, walking my dog and being…


The lesser-known realities of the pandemic

Why I Won’t Be Rushing Back To The Pub When Lockdown Is Lifted — The lesser-known realities of the COVID-19 pandemic
Why I Won’t Be Rushing Back To The Pub When Lockdown Is Lifted — The lesser-known realities of the COVID-19 pandemic
Photo by Anders Nord on Unsplash

We made it — “Freedom Day” in the UK!

All legal restrictions surrounding COVID-19 are lifting. Responsibility is shifting from the government-led advice to the public being urged to “be sensible”.

What could possibly go wrong?

Whether you’re in the UK, or another country that has, or is in the process of, loosening the shackles we’ve been living under for over a year, are you getting ready to let loose and make up for lost time?

No? Me neither.

“Freedom”

It’s been 483 days since the UK’s Prime Minister announced the first national “lockdown” in our country. …


Any serious writer needs to do this!

Can You Murder Your Darlings? Any serious writer needs to do this!
Can You Murder Your Darlings? Any serious writer needs to do this!
Photo by Benjamin Balázs on Unsplash

I like to browse the latest advice for writers, and there’s plenty of it. When I read this gem, I realized although the words were different, this sentiment has come my way before. And it wasn’t pleasant.

“You need to murder your darlings.”

I felt indignant, upset, and in denial. How could a reviewer suggest there were elements of my book needing removal?

Once the red mist passed, I realized that, in the main, they were correct. It was a tough lesson to learn, but I made the needed changes.

But the questions…

Miles Etherton

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